The only time when you can guarantee your story is not going to be sold on without your knowledge is by consulting a trusted media agent …
Category: Top tips
How to sell your story to the media, how to deal with editors, how to find the best PR company – plus advice about working from home and running a small business … everything you need to know about running a media business…
Is your press conference a waste of time?
Press conference – a good idea or maybe not… Most organisations seeking publicity will have thought about holding a press conference or a press launch – the idea being that the world’s media (they hope) will descend and they will be richly rewarded with great publicity. Much work and sometimes considerable financial expense goes into […]
Should a celebrity endorse your PR campaign?
Companies often believe getting endorsed by a celebrity will help promote them? But will it? I have a look at the pros and the cons… Gaining publicity in the media can be tough. After all, if you are a company or charity hoping for a plug in the national press then don’t forget you are […]
Ten stories that earn the most cash…
Which real-life stories do magazines, newspapers and television like the best? A selection of some of the most sought after… Cheating and infidelity If your husband ran off with the bridesmaid, your best friend or your mum then you have definitely got a story to sell! Discovered the one you love is a bigamist? You […]
Selling your story to a magazine – ten top tips!
Rule number one! Don’t go directly to any publication! A magazine or newspaper might offer you money for your story but you won’t know if their offer is a good one or not … or the best. There is also no guarantee your story will appear as you want it to or that you will be paid – if anything goes wrong you are on your own against a big national publication…
Author Spot: Robin Barratt
Robin Barratt tells how he hopes his new book, Britain’s Toughest Women – chronicling the lives of women bodyguards, bouncers, bodybuilders, boxer, martial artists and MMA fighters in the UK – will be an inspiration to us all. And he also tells how writing something every day has helped him gain success as an author…
Coping with a bad review on a website…
It’s the nightmare for any business. You wake up, click online and there on the internet is a bad review about your company.
Maybe it’s a fair comment. Perhaps a customer didn’t get as good a service as normal. But more often than not you will feel the review is unfair, wrong and even defamatory.
The question is what to do about it? Here I give ten tips to help cope with a bad website review…
Ten dos and don’ts when approaching editors…
Making a good impression from the start is crucial when you are approaching an editor for the first time. Here, we give some essential dos and don’ts…
Does skullduggery ever pay dividends in business?
So you believe the rival company that won the business over you shouldn’t have done for some reason… in fact you believe you have evidence they told a porkie to get the deal. So the question is should you tip off the client about why you believe they shouldn’t have trusted your rival?
How to be a great press officer…
…as a journalist, I would say you can tell about a company by the way its press office is run (the best press officers are at well run businesses that customers love as well.)