A third of women trying to lose weight admit to telling little white lies about their diet and fitness habits. The most popular fib told by nearly half (49%) of women being that they haven’t eaten anything between meals when in fact they’ve munched on a chocolate bar, finds a survey. 
Meanwhile, a quarter of women would be as happy fitting into old jeans as they would winning millions on the lottery, says the study. The research also went on to show that more women (29%) would be happier slipping on those old jeans than spending a night of romance with their partner (19%).
More women than ever are making healthy resolutions (94%) in the hope of fitting into old jeans, however over half of women break healthy resolutions at least once a week. But many women are also deceiving their friends and family with over a third admitting to telling little white lies about their diet and fitness habits.
Husbands and partners are the people that women are most likely to lie to. More women would lie to their partner (35%) than their friends (29%) about their diet and fitness habits with the most common reason being that they are embarrassed (54%) followed by feelings of insecurity (20%).
We all know that keeping healthy resolutions is tough, but the research released as part of the SPLENDA® ‘Small Steps’ campaign, revealed that a fifth (22%) of women would find it easier to achieve goals by making them more manageable and breaking them down into small steps. And with 80% of women citing a lack of willpower as the reason for breaking healthy resolutions, it seems the women of the UK need help.
This spring, SPLENDA® – a sugar alternative with a fraction of the calories – is launching the ‘Small Steps’ campaign and with the help of an expert panel, will be giving women tips on how to keep going on those tricky resolutions. Style guru Nicky Hambleton-Jones, celebrity fitness expert Jane Wake, life coach Liz Wilde and SPLENDA® nutritionist Kiran Goraya will be working together to help women take a series of small steps that can add up to make a big difference.
Style guru Nicky Hambleton-Jones says; “Every woman has a pair of old jeans that they haven’t been able to fit into for years, but that they keep in the hope of squeezing back into them one day. That feeling may seem as good as winning the lottery, but my advice is for women to take the plunge and bin those old jeans! If that slim day does ever come, women should celebrate properly by splashing out on a whole new outfit, not by wearing unfashionable old jeans.”
To learn more about the campaign or for the chance to win a personal style consultation with Nicky, a healthy eating plan with Kiran, or a personal fitness program with Jane, please visit www.facebook.com/splendaUK or www.splenda.co.uk.
PR: Hill & Knowlton (UK)
