When in March this year I placed Natalie Balmond’s story in the DAILY MAIL newspaper about how she cooked up an eczema cream cure for her daughter Lula in her kitchen, I did warn Natalie she could be inundated with orders.
But even I did not foresee just how her story would take off. Within a day of the story appearing in the national newspaper, she was swamped with requests. And the latest news from Pure Potions is that incredibly this one article attracted two years’ worth of business within three weeks. And the company went from a two-person team to a 30-person workforce. Turnover has gone from £80K to £450K – and is still growing – as orders still flood in for Natalie’s cream from all over the world… Added to this the company has since won several awards, the most recent of which are the East Sussex Women in Business Awards, one for Innovation of the Year and one for Overall Business of the Year. Natalie has also been nominated Woman of the Year 2011.
A spokesperson for Pure Potions told me this week: “As you can see since your article in the Daily Mail things have seriously taken off. That article literally changed our lives and that of many thousands of others who before that feature didn’t know this cream existed. Thank you so much for making this happen for us, it has literally changed the face of our business.”
Following the article in the Daily Mail, I arranged for Natalie and Lula to go on ITV’s Daybreak with Dr Hillary Jones and they have since had a steady stream of publicity.
Read more about their journey here and to go to the Pure Potions website, click on the kitchen photo above!