Alex Curran using the Shake Weight

Fitness gadget becomes must-have product after air-time on TV show…

It is amazing how a few minutes of air time on a TV show can evolve an already popular exercise product to a absolute must-have product. And Cheska and Binky Made in Chelseathat is what’s happened with the Shake Weight fitness gadget…

The New Image Shake Weight™ has made a debut appearance on Made In Chelsea this week after already being shaken live on TV by Jonathan Ross, Dermot O’Leary and Holly Willoughby.

The day after Cheska and Binky from Made In Chelsea were seen using the Shake Weight that works to banish the dreaded ‘bingo wings’ and tone up shoulders and chest, Google searches for the term ‘Shake Weight’ rocketed to the highest they have been all year and online sales rose by over 300%.

Andrew Malcher, Executive Chairman of High Street TV Group, exclusive distributor of the New Image Shake Weight says “the Shake Weight has always been one of our most popular fitness items, with over 6 million Alex Curran using the Shake Weightsold worldwide. I’m not surprised the girls from Made In Chelsea like it – it’s easy to use and really effective but most importantly as Cheska says – it’s fun!”

The exercise must-have has sold over 6 million units worldwide and the new Pink Edition is set to be this season’s hottest fitness gadget. Encompassing a motion technology called “Dynamic Inertia” it creates additional resistance during each movement, dramatically increasing muscle activity, for targeted toning of triceps, biceps, shoulders and chest in half the time of a standard weights session.

With no need for batteries or power the lightweight Shake Weight can be taken anywhere and is avaliable from £19.95 direct from

PR: Sparkle PR Ltd

Jonathan Smith-Squire

Jon Smith-Squire is a reporter at Sell Your Story UK, The Magazine. A psychology graduate, he has a special interest in real life stories, human emotions and how we perceive the world around us.

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