The media – especially women’s magazines – are sometimes criticised for encouraging women to feel bad because they are not stick-thin as many models are. So it’s perhaps refreshing to see how much of a stir one magazine has created with its inspiring photos and editorial about Plus-size models.
In the January 2012 issue of PLUS Model Magazine, plus-size model Katya Zharkova is featured in an explosive editorial where thought provoking statistics and statements are revealed. The editorial was featured in a blog post last Friday and say the magazine it was the most talked about subject throughout the weekend with over 300,000 in readership activity, 7,000 Facebook likes, over 7,600 Facebook shares and continuing it’s viral momentum with over 1,000 Twitter shares in three short days.
“The statistics and photos in this article have had a global impact,” says Tulin Reid, Executive Marketing and Creative Director of PLUS Model Magazine. “As a plus size fashion magazine we are thrilled with the results as it expands the conversation that we have monthly between advertisers, designers, readers, and the modeling industry.”
Some of the statistics include:
– Twenty years ago the average fashion model weighed 8% less than the average woman. Today, she weighs 23% less.
– Ten years ago plus-size models averaged between size 12 and 18. Today the need for size diversity within the plus-size modeling industry continues to be questioned. The majority of plus-size models on agency boards are between a size 6 and 14, while the customers continue to express their dissatisfaction.
– Most runway models meet the Body Mass Index physical criteria for Anorexia.
– 50% of women wear a size 14 or larger, but most standard clothing outlets cater to sizes 14 or smaller.
“The response has been overwhelming,” says PLUS Editor-in-Chief Madeline Jones, “We have received messages, emails and support on our social networking sites from all over the globe. Women simply want to be validated and desire to have equal options in the fashion world. We are not advocating an unhealthy lifestyle; health is not determined by a size or what you look like. I’m pretty sure there are many unhealthy models on the runway during NY Fashion Week.”
This has not only touched plus size women, but women on the other end of the size spectrum as well as men, hospitals, eating disorder organizations, yoga outlets and much more while the article continues to spider the globe
PLUS Model Magazine continues to rally and express the thoughts of its readers, the confident plus-size woman.
Find out more: www.plus-model-mag.com/
PR: Plus Model Magazine
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