Fetal Consultant Bryan Beattie approached me to gain publicity and awareness of a new test he is pioneering that gives an early warning of early labour – and Tony and Julia’s baby daughter Ruby is the first baby to be born following introduction of the test last summer.
In fact, as I discovered when I spoke with them, the couple had an incredible story to tell. They went through eight miscarriages and had 11 attempts at IVF before finally having Ruby.
Heartbreakingly they had even lost boy and girl twins at 23 weeks of pregnancy last year and so this was their final go at becoming parents.
Because of their history, when Julia did get pregnant this last time, she was referred to Bryan at antenatal clinic Innermost Secrets for specialist ultrasound scans. And as she’d already lost these babies, he asked Julia if she would like to try out this new test.
The simple test identifies a protein in the body, which is produced when women are about to go into labour and gives an early warning sign. If it is positive, labour can be halted or steroids can be given to strengthen the baby’s lungs. Bryan believes if it were introduced to every pregnant woman at 22 weeks then it could save thousands of premature babies’ lives as well as saving the NHS millions on special care for tiny babies. Even a week or two – being born at 24 weeks rather than 23 weeks – can make a difference between life and death.
At 30 weeks the test on Julia did prove positive but she was put on total bed rest and drugs were given to mature her baby’s lungs. Thankfully, her pregnancy then continued until 37 weeks when she gave birth naturally.
And even now, they can hardly believe at last baby Ruby is here.
Tony and Julia were absolutely thrilled with their story in the Daily Mirror today – which for them spells the end of so many years of agony. At the same time, it has gained valuable publicity for this new test, which is available from Innermost Secrets.
Meanwhile, it’s been an extremely busy day in the Featureworld office sorting out all their deals. Tomorrow you can see the couple and baby Ruby live on ITV’s Daybreak. Then I have also gained them a further deal with another national newspaper and a women’s magazine!
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