Does your blog receive between 30,000 and 50,000 page views a month? If so then you are in the top 5% of UK bloggers.
This – and the fact that 95% of bloggers earn less than £10 a month – is one of the interesting facts about blogging revealed by a new survey.
The research, unveiled by blogging revenue specialists ContentClick, also shows that only the top few percent of Britain’s bloggers earn more than £100 a month.
Compiled by digital research specialists Awesome Resources, one of the most surprising findings was that over half of bloggers reported earning no income whatsoever from their blogs despite 95% registering an interest in doing so. Indeed, only 26% had installed Google’s AdSense advertising platform to monetise their blogs.
Other research findings show that despite the low monthly earnings, blog page views are high, with 42% of UK bloggers receiving between 10,000 and 30,000 page views a month. The top 5% of UK blogs receive between 30,000 and 50,000 page views a month.
Alex Attinger of ContentClick says: “the research shows whilst many bloggers write for the sheer passion of it, 95% would like to receive at least some money for their efforts. Bloggers, however, can be reticent to use ad platforms in case they spoil the appearance and feel of their blog, which is a major benefit of ContentClick – our sponsored content widget blends seamlessly into a blog’s existing look and feel.”
Attinger continues, “Blogging is not to be under-estimated for advertisers either. Each month tens of millions of pages are accessed by passionate readers yet many advertisers ignore the blogosphere completely, preferring to use established media that is cluttered with competitor advertising. It’s a missed opportunity and a key reason why we set up ContentClick – both to drive revenue for bloggers but also to provide a vastly untapped channel for advertisers.”
The research also shows that over 21% of UK bloggers are professional executives and entrepreneurs who use blogging as a means to inform readers of company developments and business trends. However, the vast majority of UK bloggers (61%) can best be described as ‘hobbyists’ who blog purely for enjoyment and fun.