Celebrity cake

How celebrity endorsement can help business…

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Doing business for a celebrity – or having a celebrity endorse your product – can help a business enormously… Celebrity cake

Take the recent engagement of Joey Essex to Sam Faiers. A spectacular Disney themed engagement party cake, made by The Cake Store ,was delivered to an exclusive Golf Club venue in Chigwell, Essex, late on Thursday 18th April 2013.

The cake was made of vanilla sponge with Jam and butter cream. It stood a massive 3 feet tall.

Joey loved the creation The Cake Store made for Louis Tomlinson of One Direction back in July, and insisted on a similar design for the loving couples engagement party.

‘The Only Way Is Essex’ star claims getting down on one knee in Dubai and asking Sam Faiers to marry him was like something straight out of a romantic Disney movie. Joey said “It was like a Disney film, a fairy tale. I’ve been planning it for about two months, but I had it in my mind for a long time. It was one of the happiest days of my life.”

An Increase in Celebrity Cake Sales for London’s Number 1 Cake Maker.

The Cake Store has seen a dramatic increase in celebrity cakes over the past 12 months. They are currently making one or two cakes for celebrities each week.

Kevin Slater, MD of The Cake Store said “Some celebrities are more private than others and we don’t find out it’s for someone famous until we see a picture in the press some days later. However, most celebrities are happy for us to promote the fact they shop with us. Making celebrity cakes carries a huge impact to overall sales because it generates such huge amounts of social media traffic which, of course, is free advertising. People love to buy the same brand their favourite celebrity uses. It helps build our brand and give customers confidence in us. Most celebrity cakes are over the top, to gain an impact at their event. It’s great for us as it is tradition to pose next to their cake, so we get lots of pictures of celebrities endorsing our products. “

The Cake Store has long associations with media producers who regularly call for cakes to be presented to celebrities on tv. Kevin goes on to say “We know that some high profile journalists follow our Facebook and Twitter pages to get wind of any additional celebrity details. We obviously won’t release any information that might spoil a surprise. Most of our customers find us on Google and this is the same for celebrities and their agents. It is self-perpetuating when we are discovered by a certain celebrity to have done a good job for someone else in the same business; they feel comfortable placing the order with us.”

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Alison Smith-Squire

Alison Smith-Squire is a writer, journalist and media agent selling exclusive real life stories to newspapers, magazines and TV. She owns the sell my story website Featureworld.co.uk, which was set up to help ordinary people sell their stories to the press.

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