How to get publicity for a good cause

Do you believe in karma…?

Most of us will be aware of the phrase ‘what goes around, comes around.’ But now a study reveals ‘Good karma’ is the moral motivator for almost 10 million Brits. How to get publicity for a good cause

As a nation we firmly believe that ‘what goes around comes around’ with one in five (20%) of us claiming ‘good karma’ as the primary motivation for doing good deeds and being kind to others. The study, PruHealth, the innovative insurer and Vitality wellness programme provider, found the majority of Brits enjoy giving over receiving**, and half the population (49%) get a sense of wellbeing from being a good person.

What goes around, comes round – 10 Good Deeds Brits do for others
Saying thank you – 82%
Being friendly – 76%
Good manners – 73%
Holding the door open for people – 70%
Being helpful to others – 67%
Acts of kindness – 52%
Listening to and supporting a friend in need – 44%
Stepping in at the last minute to help someone – 28%
Giving up a seat on a train or bus – 24%
Charity work / volunteering – 14%

Dr Katie Tryon, head of Clinical Vitality said: “Putting into the world what you’d like to get out of it seems like a sensible attitude to live our lives by. Whether or not you believe in karma, we can all be certain that good actions will reward themselves – whether it’s volunteering at a charity, living a healthy lifestyle or simply smiling at someone in the street, all of these things create a tremendous sense of wellbeing.”

The study also found that in the spirit of spreading the good vibrations, over half the population (57%) believe being rewarded for good actions would motivate others to do the same, and more. Chocolate (27%), going out for a meal (21%) and a nice bubble bath (21%) were all highlighted as favourite ways to pat people on the back.

Dr Tryon continued: “As a nation, we’ve had a hard time of it over the past few years and getting the feel-good factor will certainly give us all a boost – being good to yourself and others is one of the easiest ways to find it!”

PruHealth’s Vitality wellness programme is committed to encouraging people to improve their own personal health, by making it cheaper and easier for them to get healthy and giving rewards to keep them motivated, through a range of tools and discounts.

Find out more: The Vitality Programme

PR: PrueHealth and Lansons Communications.

What do you think? Does karma exist or is it nonsense? Let us know your thoughts below…

Alison Smith-Squire

Alison Smith-Squire is a writer, journalist and media agent selling exclusive real life stories to newspapers, magazines and TV. She owns the sell my story website Featureworld.co.uk, which was set up to help ordinary people sell their stories to the press.

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