One in five Brits wears clothing just once…

Despite the likes of the Duchess of Cambridge and Livia Firth championing repeat wearing, a shocking one in five Britons have admitted to having binned an item after just one wear.

The research, commissioned by Marks & Spencer reveals at an average cost of £22.73 per discarded item, this equates to over £91 million of perfectly wearable items ending up in landfill every year after only being worn once.

The M&S survey of 2,200 UK consumers conducted by YouGov also revealed that:

· 74 per cent of people have thrown unwanted clothes into the bin over the past twelve months;
· One in five women have in excess of 100 items in their wardrobe;
· Cheaper items are more readily disposed of with 44 per cent of one wear wonders costing less than £20;
· One in three Britons has admitted to having binning six or more items over the past year.

Now Marks & Spencer (M&S) has announced the first results of a revolutionary clothes recycling initiative, Shwopping. Since it was launched by Joanna Lumley six weeks ago, half a million used and unwanted items have been shwopped – the equivalent of eight items a minute. Every single one has been donated to Oxfam for re-sale, re-use or recycling.

This coming weekend, the retailer is calling on customers to help it reach a million before the campaign hits its two-month mark. A special ‘money off’ Shwopping event on 21st – 24th June will see customers who shwop receive a £5 money-off voucher when they spend £35 or more on fashion in-store.

On hearing the results, Joanna Lumley said: “I’m thrilled that UK shoppers have become UK shwoppers. We set out to change the way people shop and put an end to clothes going into landfill – half a million items is a great start. We’re determined to give every item of clothing a future and help some of the world’s poorest people in the process. So, this weekend dig out that old t-shirt you haven’t worn for years and give it a new lease of life. Get Shwopping!”

Alison Smith-Squire

Alison Smith-Squire is a writer, journalist and media agent selling exclusive real life stories to newspapers, magazines and TV. She owns the sell my story website Featureworld.co.uk, which was set up to help ordinary people sell their stories to the press.

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